About me
Experienced, results-driven marketing leader with a passion for community.
I am a well-rounded marketing professional with more than 15 years of leadership experience in a variety of community-based industries. Here are some of the qualities I would be honored to bring to your organization.
- High-performing team builder
- Known and respected by regional media
- Expert in traditional and emerging marketing
- Data-driven decision maker
- Experience serving on organizational leadership teams
- Energetic team player
Portfolio
Here are some examples of recent work. If you’d like to see more, please let me know!
Recruitment campaign
I plan and manage all aspects of LMC's student recruitment marketing campaigns, including print collateral, advertising, events, promotional products. This campaign example is "Your Journey Begins at The Lake."
anniversary campaign
LMC's 75th Anniversary campaign includes a massive, graphic installation in the Benton Harbor Campus entryway to celebrate the college's history, in addition to a landing page, commemorative merchandise, and alumni testimonials.
writing and outreach
I've have managed media relations for four organizations and written and edited numerous press releases, articles, and ad copy.
Recruitment commercial
Produced "Start Your Journey at LMC" student recruitment commercial to run on network and streaming TV.
program campaignS
Analysis and assessment of academic program recruitment campaigns including digital, social media, print, and logo merchandise.
millage campaign VIDEO
Wrote and produced "Why LMC Matters" to present to community groups for LMC's successful 2016 millage election
voiceover and script
Wrote the script and provided voice talent for this "Thank You Healthcare Heroes" from my home during the pandemic
Hanson Technology Center Campaign
Review and evaluation of marketing and public relations tactics and resulting media coverage for the launch of LMC's new technology center.
media spokesperson
A featured guest on WNIT's Economic Outlook program.
community newsletter
I oversee the creation of "The Current" newsletter mailed annually to all households in SWMI.
general branding
Oversaw the creation and implementation of LMC's first brand and style guides resulting in more consistency in organizational communication.
kinexus program VIDEO
I wrote and directed this promotional testimonial video for the YouthWorks! program